Have you started building an email list for your business yet?
If not, it’s time – like, yesterday.
With the year coming to a close, many of us are already looking ahead to 2015 – or have been for some time! We’d like to share some of our favorite books. Some are new on the market, while others are classics we like to come back to for encouragement. Enjoy!
The 7 Habits of […]
Over the past couple of years, you’ve probably noticed an interesting shift in the types of ads you see on the websites you visit. They have become highly personalized, usually promoting a brand whose website you recently paid a visit to. What’s the deal? What you’re seeing is Remarketing in action.
The way […]
Coca-Cola, McDonald’s, Google – chances are, you’re familiar with these companies and the products they offer. It’s no accident – that’s branding at work. Companies spend big bucks to make the most of this marketing strategy. Why? To put it simply – because it works. When people are familiar with a brand, like many […]
I’m going to go out on a limb here and say no matter what kind of product you’re promoting – digital, tangible, edible… – working with bloggers in your industry should absolutely be part of your strategy.
But… you don’t want to be one of those brands.
One of those companies that expects the world for […]
“Networking” is one of the top buzzwords when it comes to career and business advice in recent years, but the fact is not all networking efforts are created equally. In fact, some people have come to see networking as shady, scammy, and “fake” for understandable reasons. That’s because so many start networking with a […]
The use of social media as a valid marketing strategy has become an invaluable tool in building your business and establishing your brand. Blogs and other social platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn and YouTube are now standard issue weapons in most any company’s social media strategy. Social media enables you to advertise your […]
Boost Your Site Rankings by Tightening Up the Header and Footer
We’re well into the new millennium and if there’s one thing we’ve learned in this age of social engagement it’s that every business owner benefits from some kind of online presence and it’s always good to find ways to increase online traffic to your […]
Email marketing is an effective strategy for businesses of all sizes to communicate with current and prospective customers. Building a list is especially ideal for small businesses, because it’s inexpensive and relatively simple. There are a few ways to build an email list–some methods are more ethical than others. Some businesses choose to […]
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